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How to build a brand in 7mins | Gary Vaynerchuk

24 Views 03/07/24

As marketers, we've been doing it all wrong. Here's how to get it right.馃殌

Most brands miss the mark. They chase tactics instead of understanding the customer. Don't be one of them. @garyvee reveals the ONE thing that will transform your marketing: empathy. It starts with asking, "Will the person on the other side actually like this?"

Most brands are struggling to reach customers today. They rely on outdated assumptions and yesterday's tactics instead of focusing on the consumer. This lack of empathy is why so many companies fail.

Gary Vaynerchuk, CEO of @VaynerMedia believes there is not enough emphasis on the actual consumer in marketing. Brands need to start caring and respecting people's time. The question you should always ask is "Will the person on the other side actually like this?"

Gary shares strategies for connecting with your audience in an era of short attention spans and information overload. He explains why listening is the number one strategy before you start talking. Social media provides invaluable consumer insights - pay attention to what people are complaining about. Tell compelling stories that come from the heart.

Success requires patience and a long-term vision. Build trust and a reputation over years, not days. Ironically, focusing on leaving a legacy versus short-term results will lead to greater profits because you'll build a stronger foundation.

Stop chasing tactics. Start with empathy. Let us show you how to transform your marketing by truly caring about your customers.

#brandbuilding #marketingstrategy #digitalmarketing #brandstrategy #marketingtips timestamps:
0:00 - Why businesses miss the mark on the customers they're trying to reach
0:59 - The importance of caring about the consumer in marketing
1:59 - How to connect with your audience through listening and empathy
3:21 - The power of social media for listening to consumers
4:11 - How storytelling has evolved in the digital age
5:21 - The importance of patience in building something meaningful
6:42 - How to measure the success of your brand

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.

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